GM NIGERIA REPOSITIONS ISUZU D-MAX IN LOCAL MARKETS

GM Nigeria Limited, the nation's sole franchise distributor of Isuzu range of cars has repositioned the Isuzu 4X4 vehicles so that many Nigerian automobile lovers could adequately tap the potential of Isuzu cars in Nigeria . “Isuzu is a roughed car, no doubt about that, but there is still more to Isuzu; Isuzu cars in addition to being rugged is synonymous with comfort and style, this is the whole idea why Isuzu Corporation comes with different versions of pickups and the ultimate D-Max”, said Mr. Rotimi Famakinwa, Managing Director, GM Nigeria Limited as he briefed motoring press on the company's repositioning plan and Isuzu presence at the ongoing Lagos Motor Show.

He said as the nation's leading marketer of 4X4 vehicles in the country, GM Nigeria will soon champion a comprehensive best standard driving competition for owners of 4X4 range of cars in the country. Isuzu pickup cars, especially D-Max is just like a saloon as well as functional business car that could take its occupants to any terrain.

Describing his personal experience with the Isuzu D-Max, he said the car is one of the best ways to break away from the ordinary and discover how to experience life to the fullest. Isuzu D-Max, the ultimate multi-purpose pickup truck, will enhance your lifestyle in more ways than one. Much like a tri-athlete, who can run, swim, and bike, the Isuzu D-Max enable you to drive through tough roads, load a variety of cargo and tow heavy leisure equipment like speedboat and horse carriers. No matter what activity you have set your mind into the Isuzu D-Max will take it to the limit. You will appreciate the Isuzu D-Max's inherent safety that allows you to sit back, relax and enjoy your unique driving experience.

It comes with Anti-lock Braking System that prevents wheel lock during emergency stops, while EBD (Electronic Brake-force Distribution) balances the braking power between front and rear wheels according to load conditions, allowing you better braking control in all driving situations.

The state-of-the-art headlamps feature the Projector Ellipsoid System that enhances brightness and visibility over longer distances for increased driver confidence and safety. Dual SRS (Supplemental Restraint System) front airbags help reduce driver and front seal passenger injuries in frontal collision. The car is backed by a well-established reputation for durability and reliability among commercial vehicles, the New Isuzu D-Max regular cab is the latest in the long line of ultimate workhorses. Driver gets the same excellent performance with reduced fuel consumption. Go with the ultimate pickup that absolutely meets with your every need: Isuzu D-Max.

“Go out there and enjoy a multitude of activities, whatever your lifestyle may be, with your powerhouse performance package, the Isuzu D-Max. Two new diesel engines, masterfully crafted with the most advanced common-rail technology that offer excellent fuel economy, engine performance that gets the job done and gets it done well.

It comes with 2.4 litres engine. It has better fuel efficiency, more robust power plus less noise and CO emission, in any driving condition. This is attributed to its 136ps and a maximum of 280 Nm at 1,200 to 3,400 rpm at a flat torque, making your drive much easier and more pleasurable.

The 4JA1-L 2.5 litres direct injection engine, which has earned a reputation for excellent fuel efficiency and uncompromising durability, is also available.

There is nothing more personally stimulating that the exterior styling of the Isuzu D-Max's interior cabin design that conforms to your discriminating taste. Its newly designed dashboard that boasts of a state-of-the-art electroluminescent meter gauges and new ergonomic seats will surely raise cabin comfort to a whole new different dimension.

“Whatever it is you are looking for in a pickup truck, you'll see it in the Isuzu D-Max. That is because this pickup is specially designed to be powerful, stylish and highly functional. It's exactly what you need and more! The Isuzu D-Max is one tough vehicle that will never let you down. You'll know it at the very first sight” he added.

Culled from Financial Standard
October 25th, 2007